CHIN HIN (JITRA) SDN.BDH

Company Background

Chin Hin (JITRA) SDN. BHD is a motorcycle company that was established on year 1971 founded by Mr. Low. CHJ sells varies type of motorcycle such that Honda, Yamaha, Modenas , Suzuki , KTM and Demak. Besides that, the company also provides service of repairing and replenishment for the motor which was purchase from their company. Customer can go to the company to overhaul their motor and can get free service if under warranty period. The after sales service which provide by the company are technical training, new model training, warranty claim and maintenance service. There are about 16 branches of the corporate which located on North Malaysia which are Arau, Chanlung, Kuala Nerang, Darulaman Jaya, Pendang, Gurun, Alor Setar, Sungai Petani, Pokok Sena, Kulim, Baling and Jitar.

Vision, Mission, Goal, Motto, 5S and Strategic of CHJ

Vision

• Create effect the quality of service provided and to be number one in the chosen market.

Mission

• Improving their quality of service towards ‘Total Customer Satisfaction’.

Goal

• Monopoly the whole market and become the main supplier of motorcycle to the customer all over Malaysia.

Motto

Your Choice of Motorcycle System

5S

1. Sales division

2. Serving division

3. Spare part division

4. Second hand division 

5. Safety riding division

Strategy of CHJ

• Places the customer as the first priority
• Leading edge innovation
• Provide best-class service
• Strong team of worker

Dealer Management System (DMS)

Dealer Management System (DMS)

DMS is a software system that being implemented in the CHJ company to manage and control their inventory. It is a software system that helps to optimize the processes, improve dealership administration and management, work more efficiently, lower costs and increase sales. It is commonly used by the industries that are related to automotive, agricultural equipment, truck and motorcycle. The core of DMS is a system that similar to enterprise resource planning (ERP).

This is the sample of DMS.

Function and Advantages of DMS

Function of DMS

• Record all the data and information about the inventory to the computer
• Check the accuracy of the inventory record
• Make analysis based on the inventory information
• Predict the trend of the market and when to order the motorcycle and spare parts to fulfill the need of the customers
• Make comparison on the company performance and decide the quantity order of motorcycle and spare parts due to the demand of customer’s sales in the past.
• Determine the company’s strength and weakness
• Control the inventory of the company become more efficiency and effective
• Arrange the inventory into classes and categories so that the company can get the different information at the same time.
• Make several decisions on inventory control for the company to be chosen to match the company objective.

Advantages of DMS

• To help the company to save costs
• Enhance the work processes becomes more efficiency
• Increase the sales and profit
• Optimize the work processes

Photo Sharing

This is the manager's table. The company logo and motto are stick with the wall.

We take photo with the manager.

This is the counter for customer service.

       We get information from the manager.

The manager explain the inventory software to us.

They are selling helmet.

They also provide motorcycle service to customer.

This is the place to keep the spare part and the worker is take care of the inventory.